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Different types of Google Ads. Where do ads appear on Network

Google-Ads-Types
Google Ads / PPC Advertisements

Different types of Google Ads. Where do ads appear on Network

There are different places you see ads in the google network. It is made up of two networks(Two Different types of Google Ads). It gives you more control over the ads to decide where you’d like your ad to appear. It all depends upon how you setup your advertisement campaign in google ads.

Two Different types of Google Networks

  1. Search Network.
  2. Display Network.

The customers can see the ads in search results in Google Sites, partner sites or in mobile apps depending upon your ad setting and how you manage campaigns.

Google Search Network

The network is made of group of search related websites and apps where your ads can appear. When you advertise on the Google Search Network, your ads appear near the search results in the google when someone searches on google with search terms matching the keywords you set.

On search network the ads can appear on Google Search, Google Shopping, Google Maps, Google Play & other sites that partner with google.

Different ad networks in Google

Types of Google Ads

For example, if your business offers camping services to the people interested in adventure. If you include the keyword “Adventure Camping Services” to your ad group in Google Search ads. Then your ads are eligible to appear on those partner search results page when someone types “camping Services” or “Adventure Camping Services”

Google Display Network

Wants to reach to the people when they are browsing their favorite sites? Google Display Network is the way to go. The display network helps you find the right audience at the right time.

On the display network the ads can appear on sites like Youtube, Blogger, Gmail and partner website across the internet.You can engage users using different ad formats in google display ads.

Google Display Ad

Google Display Ads are best for the businesses that want to build brand awareness. With high visibility and because they are shown in websites where businesses may find the potential customers, these ads keep your product or brand in front of those who are top-of-funnel.

Both these types of Google Ads makes these tremendously beneficial for the businesses. For both types of Google ads, the software(Google Ads) lets you measure the performance of the ads thoroughly and based on the results you can make changes to your campaign.

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